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Why Creativity Matters

Each new creative is an innovation in its own right. And we all know creative matters, but we don’t know just how much. The team at Facebook is working on tools to help creatives better understand their work and improve the test and iterate process. Join Alvin Bowles, Vice President of Business Engineering and Partner Solutions in conversation with Kirk McDonald, CEO of GroupM NA to hear how Facebook and its partners are innovating in the creative space.

  • Alvin Bowles - Vice President Business Engineering & Partner Solutions, Facebook
  • Kirk McDonald - Chief Executive Officer, GroupM, North America