Lions Creativity Logo


The Expert Guide to Immersive Content

No longer science fiction, blended reality and augmented environments are providing an abundance of opportunity to supercharge the creative imagination and give us the ability to connect with our consumers like never before. In his Expert Guide, Peter Moore, Unity’s Senior Vice President of Sports & Live Entertainment, shares the key consumer insights he’s honed through ground-breaking moments of a career spanning Sega, Microsoft Xbox, Electronic Arts, and Liverpool Football Club. Peter reveals the realities of the Metaverse we live in today and provides his tips for the next major shift in immersive experiences. Sign up to hear about the latest developments in Sports & Live Entertainment from Unity here:

  • Peter Moore, Senior Vice President, Sports and Live Entertainment, Unity