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Here's a small selection of Cannes Lions Live content, brought to you by our friends and partners at YouTube. Enjoy these films whenever, wherever you are and for more still, become a LIONS member.

We'd like to thank our partners for their support in helping to unpick some of the hottest topics today. Together we have created a range of content series you can binge watch in one go - from deep dives into retail and changing consumer behaviour through to what's front of mind for the world's most creative CMOs. You can also enjoy our associated content curated by our partners that enhance our Cannes Lions themes and offer deep dives into specialist subject areas. Rich, valuable, focussed, learning-based content at your fingertips. Check out some of the specialist areas here today:

Retail Revolution

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Get ready for big changes in the retail world and deep dive into what's next in commerce.

17 mins

Are your customers online or IRL? In the future, it won't matter. We are at the precipice of the next formative technological shift and as marketers, we need to pay attention. The invention of the internet revolutionised the way we interact...

12 mins

Different cultures are strong in different facets of advertising. Think of over the top hilarious TV ads, Thai ads come to mind. Japanese are famous for good design. In the past years, Chinese creativity has been making a mark on Ecommerce ...

14 mins

From ancient Greece to 1920s Paris and the Harlem renaissance, artists and thinkers have produced some of their most creative work in collaboration with others. Brands, too, can produce powerful campaigns when they put their heads together ...

Future Consumer

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Explore shifting consumer focus, understand changing consumer behaviour in the new-normal and hear some of the top predictions around the Future Consumer.

11 mins

It’s happening. After a long fourteen months of lockdowns, people are getting ready to go back out into the world. We ran exclusive research to find out what consumers need most at this moment in time. Spoiler alert: They're not bracing for...

13 mins

In 2020, COVID-19 brought the world to a halt. Yet, at the same time, it delivered five years of tech-centric revolution across industries and businesses, including PepsiCo. Necessity drives innovation, propelling consumers and companies to...

14 mins

Only 10% of Gen Z say watching TV or movies is their favourite entertainment pastime, 82% skip ads and more than half use an ad blocking software. So how can brands reach Generation Z, an audience renowned for avoiding ads and being notorio...

CMOs in the Spotlight

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Top brand leaders answering the hottest questions of 2021 so far.

32 mins

We've partnered with Deloitte Digital for a brand new CMOs In The Spotlight series! In this episode Charlotte Williams, Vice President Content, Cannes Lions talks to Tamara Rogers, GSK and Brad Hiranaga, General Mills about the next big tre...

22 mins

Back for a brand new season is CMOs In The Spotlight in partnership with Deloitte Digital. In this episode we have two CMOs in the spotlight, exploring the next big trends of 2021, what shifts are ahead and what we should be paying attentio...

28 mins

In the hot seat for a brand new series of CMOs In The Spotlight in partnership with Deloitte Digital is Deborah Wahl, General Motors and Pedro Earp, Anheuser-Busch InBev. Alex Kelleher, Deliotte Digital talks to them both about their though...

Changemakers

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Meet the women re-writing the rules of the advertising industry...

23 mins

In this episode of The Changemakers, in partnership with Euronews, Annabel Murphy talks to Tiffany R Warren, Executive Vice President and Chief Diversity and Inclusion Officer / Founder and President of AdColour about her leadership style, ...

24 mins

Annabel Murphy, Euronews talks to the biggest Changemakers in the industry about their leadership style, how they stay grounded and what they are most excited about for the future. In this episode we explore why celebrating difference shoul...

22 mins

Bettina Fetzer, Vice President Marketing, Mercedes Benz, joins Annabel Murphy, Euronews, to explore how balancing your personal and professional life, sticking to your guns and why taking small steps are the key for real change in the indus...

The Expert Guide to...

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Get to grips with the skills you'll need to future-proof your career and make sure you're ready for the next step of your creative journey.

15 mins

No longer science fiction, blended reality and augmented environments are providing an abundance of opportunity to supercharge the creative imagination and give us the ability to connect with our consumers like never before. In his Expert G...

21 mins

If the Pandemic has taught us anything - it’s that life is too short to not live authentically. This means realising your creative potential and designing the life that you truly want to live. Only you have the power to unlock your potentia...

13 mins

The pandemic has changed our relationship with data. Hope or despair has been determined by the curve of a graph, heat spots on a map and a rate called ‘R’. Data has become the common vernacular. But, what does data really show us? And, mor...

The Creative Crossover

in partnership with

Top leaders from opposite fields in the industry are pitted head to head to debate some of the hottest topics of creativity in 2021.

30 mins

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. Creativity is an economic multiplier. In fact, 67% of brand respondents believe its role now is “extremely valuable” to driving compe...

34 mins

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. Data-driven creativity is the number one challenge for agencies and brand businesses this year. (LIONS State of Creativity Survey, 20...

30 mins

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. 77% of brand leaders believe that “authentic brand responsibility” is a business-critical or important topic in the next 12 months (L...

Associate Partner - Accenture Interactive

Customer expectations have shifted dramatically over the past 18 months. Accenture spoke to 25,000 people around the world to understand the impact. Watch the videos for an exclusive look at some of the stories.

4 mins

Separated from our loved ones. A life lived through digital technology. The loss of free movement. Our new research, Life Reimagined: Mapping the motivations that matter for today’s consumers, has uncovered that over 50% of customers say th...

4 mins

Price and quality have long been – and remain – the leading motivations in customers’ choice, but we’re seeing a new set of purchase motivators gaining ground. People desire to feel better and have confidence in what and how they buy. As a ...

3 mins

After eighteen months of changed experiences, people’s expectations have expanded and will continue to do so. From the deeply personal to the very practical, meeting these new desires is not a check-in-the-box activity. Our new research fou...

Associate Partner - Activision Blizzard Media

Discover gaming’s power as the future of entertainment and how to best utilise it for your brand.

2 mins

The Cannes Classic, an esports tournament played by brands and agencies - Complete Tournament Highlights Cannes Lions’ first esports tournament, #TheCannesClassic presented by Activision Blizzard Media, saw an epic few days of matches! One ...

5 mins

At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match 3 games. For brands and marketers wanting to activate in the gaming spac...

10 mins

In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new p...

Associate Partner - Amazon

Connection, community, and creativity: Brands, thinkers, and creatives join Amazon leaders to explore how they’re engaging audiences around the world through innovative storytelling.

22 mins

Today, we’re seeing a flourishing of diverse voices and perspectives on television, with record numbers of women and people of color in leading roles and behind the camera. We’ve also seen shows in different languages gain traction globally...

16 mins

What’s your passion? Food? Sports? Travel? Gaming? No matter who your people are, they’re on Twitch, where more than 30 million global users gather each day to connect and inspire one another. In this session, you’ll meet some of the divers...

17 mins

Jazz can look and sound like magic, with musicians working together to create beautiful and surprising melodies on the spot. And these artists can teach us a lot about how to cultivate creativity in our own lives. Join us for a performance ...

Associate Partner - WPP

Inspiring people, transformative ideas and extraordinary work.

21 mins

One in four Americans has a disability, but despite being the largest global minority community, products and experiences are not designed with this community in mind. Wunderman Thompson and Unilever want to inspire the industry to make pro...

9 mins

Betty Crocker is about more than just everyday meals and desserts; it's about a century of creating traditions. Traditions that exemplify family and community ideals. Betty Crocker is a firm believer in bringing people together and has a de...

17 mins

Over the last year, we’ve seen how Covid-19 has impacted life in more ways than we ever could have imagined. It has also provoked much thought about the role that businesses and brands play within society and, as a result, the role of purp...

Associate Partner - Facebook

At Facebook we believe good ideas deserve to be found.

37 mins

Join Fidji Simo, Head of Facebook app and Axios Media Reporter, Sara Fischer, for a conversation about how businesses and creators are taking leaps into new revenue streams, reaching new audiences with tools that push creative boundaries, a...

22 mins

In order to learn from the past and build for the future, businesses should seek to understand the major shifts that are defining our industry and the world around us. We call this The Big Leap: three trends that have accelerated over the l...

20 mins

Each new creative is an innovation in its own right. And we all know creative matters, but we don’t know just how much. The team at Facebook is working on tools to help creatives better understand their work and improve the test and iterate...

Associate Partner - MediaLink

A series of provocative, inspiring and action-oriented conversations featuring leading brands, agencies, media companies and technologists.

31 mins

How can brands focus their energies on producing content that gives voice to creators and consumers who’ve been pandered to, underserved or in some cases, even ignored? Hear from a panel of leaders who don’t just embrace a cause, they live ...

16 mins

Are your customers online or IRL? In the future, it won't matter.We are at the precipice of the next formative technological shift and as marketers, we need to pay attention. The invention of the internet revolutionised the way we interact ...

33 mins

Change is a constant in marketing, and the past year proved this couldn't be more true. Faced with emerging consumer trends, adoption of new tech, new data and privacy regulation and so much more, CMOs were given a unique opportunity to spe...

Associate Partner - Microsoft

Explore the future of experiences, the evolution of data and identity, the importance of inclusive marketing, and how brand purpose drives growth.

5 mins

What's next? Accompany Bob Bejan, Corporate Vice President of Global Events, Production Studios and Marketing Community at Microsoft, as he shares his reflections on how digital innovations developed in response to the challenges of the pas...

10 mins

The future of identity is being rewritten today. Stormy seas have thrust our industry into chaos, and it’s hard not to feel beholden to regulations or the waves of the big players in this space. But calmer waters are possible. Respecting co...

16 mins

Join Microsoft Advertising’s Head of Inclusive Marketing, MJ DePalma, and dentsu’s Chief Equity Officer, Christena J. Pyle, for an inspiring conversation about Marketing with Purpose, driving inclusive cultures within organizations, and wha...

Associate Partner - P&G

Inspiration from P&G executives and special guests on Widening the Screen in the stories we tell, the storytellers who tell them and how those stories are shared in the world.

12 mins

Today, there exists a narrow representation of beauty. What is beautiful and who gets to be beautiful or not. We can use creativity to widen the definition of what is beautiful. Stephanie Robertson, Vice President Olay with guests: Madonna...

13 mins

Marc Pritchard, P&G’s Chief Brand Officer, and Damon Jones, P&G’s Chief Communication, host a Black Creator Showcase to discuss widening the screen for Black Storytellers. They will be joined by three amazing creators: Ben Howard, Associa...

9 mins

Marc Pritchard, P&G’s Chief Brand Officer with special guests: Gary Barker, CEO and Founder, Promundo and Eve Rodsky, best-selling author of Fair Play. They will share P&G’s journey to show that caregiving and household work has no gender a...

Associate Partner - WARC

The Marketing Effectiveness Hub.

18 mins

There is a crisis in brand-building. Marketing budgets are under unprecedented pressure. The events of 2020 saw deep cuts to investment in marketing in general, and brand-building in particular. More than ever before, marketers have to achi...

1 hours

Join the team from WARC, the authority on marketing effectiveness, as they showcase the work that actually works.You'll discover six ground-breaking campaigns from around the world and hear why the judges selected them as the Grands Prix of...

20 mins

Today’s customer is increasingly aware of the data they have shared with a brand, and in turn expects a personalized experience. A smart approach to customer lifetime value (CLV) modelling can not only arm companies with tools to design cus...

Associate Partner - Whalar

What is the creator economy? Explore the world that influencers have built, and what their success means for you.

8 mins

In the competition for attention, social platforms are winning. Experts weigh in on how we got here and what the market implications are for a society who is extremely online.

10 mins

It’s not all selfies on yacht parties. Meet the creators and the executives behind the scenes who bring viral influencer campaigns to life.

8 mins

Authentic diversity, inclusion, and equity are imperatives today, and the opportunity for the nascent influencer industry to make a conscious change before it’s too late is an important one.

With thanks to our partners