Lions Creativity Logo


Get a taste of LIONS membership

Membership gives you access to the very best in creative content from all over the world. You can explore more than 150+ inspirational films and 40+ hours of pure creativity from top creative leaders… 24 hours a day, 365 days a year.

On this page, we’re giving you an exclusive preview of select sessions from our Members platform, for free. Start watching now.

TikTok - Upended: How TikTok disrupts commerce from the bottom up.

For years, 'viral' was a dirty word in marketing as brands tried and failed to trigger overnight success. But the organic trend has returned with such a force that is upending culture and commerce. #TikTokMadeMeBuyIt is a global hashtag as far as trends go from the app to IRL, triggering runs on anything, from feta cheese to luxury sneakers. Generation TikTok now has the power to change trends, make careers and sell out products in real time on a global scale. But how does a global TikTok trend start life? How does it gain traction with millions on the app? And what happens when it spills over into real life?

Embedded content:

Popular this week

Step into the future of fashion with this week's featured sessions from TikTok, Hyperoom, and WARC.

Diesel - Believe the Hype: How Creativity and Technology Can Transform Fashion

Pure creativity, on demand.

LIONS Members have access Cannes Lions Live content until June 2022

Membership pushes your creativity even further.

Whether you want to learn new skills, get inspired or enhance your creativity – all of our content is available, right now, in just a few clicks.

It costs less per week than your daily espresso, gets you unlimited access to year-round creative masterclasses, skill bootcamps, and future forecasts that develop and strengthen your creativity – not to mention the connections and advice of our wider community, helping you advance your career, 365 days a year.

YouTube Trend Report

Join Kevin Allocca, Head of Culture & Trends at YouTube, as he gives a global tour of new research, YouTube data, and expert perspectives on where video is headed.