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Cannes Lions 2022

Looking for the 2022 Cannes Lions Digital Experience? Follow the links below.

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Find out the shortlisted and winning entries

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Keynotes

The highly sought-after keynote format for Cannes Lions Live aims to showcase the very best in new creative approaches. Walk away with new ideas that inspire your thinking or challenge your beliefs to help take the industry forward. Watch up to 150+ films and 40+ hours of Mainstage-worthy content whenever and wherever is convenient for you.

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The Awards

Join Juan Senor in Cannes to see who wins at the Cannes Lions International Festival of Creativity.

2 hours

Today Juan Senor will be announcing from Cannes the Titanium Lions, Independent Agency Track Winners, Independent Agency of the Festival, Creative Marketer of the Festival, the Young Lions Digital and Film Awards, Grand Prix for Good, Palme...

1 hours

Today Juan Senor will be announcing from Cannes the Innovation Lions, Radio & Audio Lions, Mobile Lions, Creative Effectiveness Lions, Brand Experience & Activation Lions, Creative eCommerce Lions and the new Creative Business Transformatio...

The Debrief - Communication Track

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The Communication Track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.

57 mins

Join Film Lions Jury President Richard Brim in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

33 mins

Join Titanium Lions Jury President Susan Credle in New York for a special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick some of the wi...

53 mins

Join Mobile Lions Jury President Andrew Keller in New York for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

The Debrief - Craft Track

The Craft Track focuses on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

1 hours

Join Film Craft Lions Jury President Kerstin Emhoff in Los Angeles for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

56 mins

Join Digital Craft Lions Jury President Jax Ostle-Evans in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

55 mins

Join Industry Craft Lions Jury President Jayanta Jenkins in San Francisco for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

The Debrief - Entertainment Track

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The Entertainment Track celebrates creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

59 mins

Join Entertainment Lions Jury President Jae Goodman in Nashville for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

1 hours

Join Entertainment Lions for Music Jury President Wyclef Jean in New York for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

57 mins

Join Entertainment Lions for Sport Jury President Ben Hartman in Melbourne for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity ...

The Debrief - Good Track

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The Good Track goes beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

52 mins

Join Sustainable Development Goals Lions Jury Eduardo Maruri in Miami for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

48 mins

Join Glass Lions Jury President Bozoma Saint John in L.os Angeles for a special show. We have data analysis, interviews with the jury and winners talking through their work.

The Debrief - Health Track

Celebrating creativity in branded communications, The Health Track operates in a highly innovative but fiercely regulated sector which has the unique power to truly change lives.

54 mins

Join Health & Wellness Lions Jury President Tom Richards in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

58 mins

Join Pharma Lions Jury President Anne de Schweinitz in London for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick so...

The Debrief - Impact Track

This Impact Track celebrates commercial creative effectiveness and the techniques used to measure and impact branded communications.

56 mins

Join Creative Effectiveness Lions Jury President Ann Mukherjee in New York for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

The Debrief - Innovation Track

The Innovation Track showcases the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.

51 mins

Join Innovation Lions Jury President Claudia Cristovao in Tokyo for a one hour special show to delve into all of the winning work, along with some of the winners. We have data analysis, comments from the jury and the opportunity to unpick s...

The Debrief - Reach Track

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The Reach Track recognises the insight, strategy and planning that enables brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.

1 hours

Join Creative Strategy Lions Jury President Suzanne Powers in New York for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

57 mins

Join Media Lions Jury President Philippa Brown in London for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

57 mins

Join Social & Influencer Lions Jury President Debbi Vandeven in Kansas City for a one hour special show. We have data analysis, interviews with the jury and winners talking through their work.

Lions Wrap Up

Don’t miss a thing. Every day we will be pulling the 10 most important stories from the Live Broadcast into a neat package for you to enjoy and stay up to speed.

13 mins

Don’t miss a thing. Every day we will be pulling the 10 most important stories into a neat package for you to enjoy and stay up to speed.

12 mins

Don’t miss a thing. Every day we will be pulling the 10 most important stories into a neat package for you to enjoy and stay up to speed.

12 mins

Don’t miss a thing. Every day we will be pulling the 10 most important stories into a neat package for you to enjoy and stay up to speed.

LIONS Shorts

Short, sharp bursts of inspiration with thought-provoking perspectives on creativity - these LIONS Shorts are all focussed on "counterintuitive creativity".

6 mins

Ideally, when there is a problem, the first thing we think of is a solution but who would think that in solving a problem we create more problems? For centuries, our world has evolved due to creativity. Be that as it may, every solution tha...

3 mins

Do we want to live in an automated world? What is creative industry about? We're here to remind you of the human values — diversity, inclusion, creativity, which bring us all closer. With automation all around us we may forget what love is,...

6 mins

More often than not, when we hear "chaos", we paint pictures of fracas between opposing parties or sects. In fact, the Merriam-Webster dictionary defines chaos as a state of utter confusion. It's something that leads to bloodshed, arrests, ...

What I've Learnt

Legendary creatives share their career learnings and secret winning moves in their own uniquely creative way.

18 mins

We all have something or someone that we learnt from. I learnt more, from day to day life than from any formal education. All this helped me to find simple answers to seemingly complicated problems. Early exposure to the diverse and rich...

Retail Revolution

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Get ready for big changes in the retail world and deep dive into what's next in commerce.

17 mins

Are your customers online or IRL? In the future, it won't matter. We are at the precipice of the next formative technological shift and as marketers, we need to pay attention. The invention of the internet revolutionised the way we interact...

12 mins

Different cultures are strong in different facets of advertising. Think of over the top hilarious TV ads, Thai ads come to mind. Japanese are famous for good design. In the past years, Chinese creativity has been making a mark on Ecommerce ...

14 mins

From ancient Greece to 1920s Paris and the Harlem renaissance, artists and thinkers have produced some of their most creative work in collaboration with others. Brands, too, can produce powerful campaigns when they put their heads together ...

Future Consumer

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Explore shifting consumer focus, understand changing consumer behaviour in the new-normal and hear some of the top predictions around the Future Consumer.

11 mins

It’s happening. After a long fourteen months of lockdowns, people are getting ready to go back out into the world. We ran exclusive research to find out what consumers need most at this moment in time. Spoiler alert: They're not bracing for...

13 mins

In 2020, COVID-19 brought the world to a halt. Yet, at the same time, it delivered five years of tech-centric revolution across industries and businesses, including PepsiCo. Necessity drives innovation, propelling consumers and companies to...

14 mins

Only 10% of Gen Z say watching TV or movies is their favourite entertainment pastime, 82% skip ads and more than half use an ad blocking software. So how can brands reach Generation Z, an audience renowned for avoiding ads and being notorio...

CMOs in the Spotlight

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Top brand leaders answering the hottest questions of 2021 so far.

32 mins

We've partnered with Deloitte Digital for a brand new CMOs In The Spotlight series! In this episode Charlotte Williams, Vice President Content, Cannes Lions talks to Tamara Rogers, GSK and Brad Hiranaga, General Mills about the next big tre...

22 mins

Back for a brand new season is CMOs In The Spotlight in partnership with Deloitte Digital. In this episode we have two CMOs in the spotlight, exploring the next big trends of 2021, what shifts are ahead and what we should be paying attentio...

28 mins

In the hot seat for a brand new series of CMOs In The Spotlight in partnership with Deloitte Digital is Deborah Wahl, General Motors and Pedro Earp, Anheuser-Busch InBev. Alex Kelleher, Deliotte Digital talks to them both about their though...

Changemakers

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Meet the women re-writing the rules of the advertising industry...

23 mins

In this episode of The Changemakers, in partnership with Euronews, Annabel Murphy talks to Tiffany R Warren, Executive Vice President and Chief Diversity and Inclusion Officer / Founder and President of AdColour about her leadership style, ...

24 mins

Annabel Murphy, Euronews talks to the biggest Changemakers in the industry about their leadership style, how they stay grounded and what they are most excited about for the future. In this episode we explore why celebrating difference shoul...

22 mins

Bettina Fetzer, Vice President Marketing, Mercedes Benz, joins Annabel Murphy, Euronews, to explore how balancing your personal and professional life, sticking to your guns and why taking small steps are the key for real change in the indus...

The Expert Guide to...

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Get to grips with the skills you'll need to future-proof your career and make sure you're ready for the next step of your creative journey.

15 mins

No longer science fiction, blended reality and augmented environments are providing an abundance of opportunity to supercharge the creative imagination and give us the ability to connect with our consumers like never before. In his Expert G...

21 mins

If the Pandemic has taught us anything - it’s that life is too short to not live authentically. This means realising your creative potential and designing the life that you truly want to live. Only you have the power to unlock your potentia...

13 mins

The pandemic has changed our relationship with data. Hope or despair has been determined by the curve of a graph, heat spots on a map and a rate called ‘R’. Data has become the common vernacular. But, what does data really show us? And, mor...

The Creative Crossover

in partnership with

Top leaders from opposite fields in the industry are pitted head to head to debate some of the hottest topics of creativity in 2021.

30 mins

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. Creativity is an economic multiplier. In fact, 67% of brand respondents believe its role now is “extremely valuable” to driving compe...

34 mins

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. Data-driven creativity is the number one challenge for agencies and brand businesses this year. (LIONS State of Creativity Survey, 20...

30 mins

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. 77% of brand leaders believe that “authentic brand responsibility” is a business-critical or important topic in the next 12 months (L...

Associate Partner - Accenture Interactive

Customer expectations have shifted dramatically over the past 18 months. Accenture spoke to 25,000 people around the world to understand the impact. Watch the videos for an exclusive look at some of the stories.

4 mins

Separated from our loved ones. A life lived through digital technology. The loss of free movement. Our new research, Life Reimagined: Mapping the motivations that matter for today’s consumers, has uncovered that over 50% of customers say th...

4 mins

Price and quality have long been – and remain – the leading motivations in customers’ choice, but we’re seeing a new set of purchase motivators gaining ground. People desire to feel better and have confidence in what and how they buy. As a ...

3 mins

After eighteen months of changed experiences, people’s expectations have expanded and will continue to do so. From the deeply personal to the very practical, meeting these new desires is not a check-in-the-box activity. Our new research fou...

Associate Partner - Activision Blizzard Media

Discover gaming’s power as the future of entertainment and how to best utilise it for your brand.

2 mins

The Cannes Classic, an esports tournament played by brands and agencies - Complete Tournament Highlights Cannes Lions’ first esports tournament, #TheCannesClassic presented by Activision Blizzard Media, saw an epic few days of matches! One ...

5 mins

At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match 3 games. For brands and marketers wanting to activate in the gaming spac...

10 mins

In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new p...

Associate Partner - Amazon

Connection, community, and creativity: Brands, thinkers, and creatives join Amazon leaders to explore how they’re engaging audiences around the world through innovative storytelling.

21 mins

Join Amazon for an incredible and intimate performance from singer, songwriter, and Oscar nominated actress Andra Day.

22 mins

Today, we’re seeing a flourishing of diverse voices and perspectives on television, with record numbers of women and people of color in leading roles and behind the camera. We’ve also seen shows in different languages gain traction globally...

16 mins

What’s your passion? Food? Sports? Travel? Gaming? No matter who your people are, they’re on Twitch, where more than 30 million global users gather each day to connect and inspire one another. In this session, you’ll meet some of the divers...

Associate Partner - WPP

Inspiring people, transformative ideas and extraordinary work.

21 mins

One in four Americans has a disability, but despite being the largest global minority community, products and experiences are not designed with this community in mind. Wunderman Thompson and Unilever want to inspire the industry to make pro...

9 mins

Betty Crocker is about more than just everyday meals and desserts; it's about a century of creating traditions. Traditions that exemplify family and community ideals. Betty Crocker is a firm believer in bringing people together and has a de...

17 mins

Over the last year, we’ve seen how Covid-19 has impacted life in more ways than we ever could have imagined. It has also provoked much thought about the role that businesses and brands play within society and, as a result, the role of purp...

Associate Partner - Facebook

At Facebook we believe good ideas deserve to be found.

37 mins

Join Fidji Simo, Head of Facebook app and Axios Media Reporter, Sara Fischer, for a conversation about how businesses and creators are taking leaps into new revenue streams, reaching new audiences with tools that push creative boundaries, a...

22 mins

In order to learn from the past and build for the future, businesses should seek to understand the major shifts that are defining our industry and the world around us. We call this The Big Leap: three trends that have accelerated over the l...

20 mins

Each new creative is an innovation in its own right. And we all know creative matters, but we don’t know just how much. The team at Facebook is working on tools to help creatives better understand their work and improve the test and iterate...

Associate Partner - MediaLink

A series of provocative, inspiring and action-oriented conversations featuring leading brands, agencies, media companies and technologists.

31 mins

How can brands focus their energies on producing content that gives voice to creators and consumers who’ve been pandered to, underserved or in some cases, even ignored? Hear from a panel of leaders who don’t just embrace a cause, they live ...

16 mins

Are your customers online or IRL? In the future, it won't matter.We are at the precipice of the next formative technological shift and as marketers, we need to pay attention. The invention of the internet revolutionised the way we interact ...

33 mins

Change is a constant in marketing, and the past year proved this couldn't be more true. Faced with emerging consumer trends, adoption of new tech, new data and privacy regulation and so much more, CMOs were given a unique opportunity to spe...

Associate Partner - Microsoft

Explore the future of experiences, the evolution of data and identity, the importance of inclusive marketing, and how brand purpose drives growth.

5 mins

What's next? Accompany Bob Bejan, Corporate Vice President of Global Events, Production Studios and Marketing Community at Microsoft, as he shares his reflections on how digital innovations developed in response to the challenges of the pas...

10 mins

The future of identity is being rewritten today. Stormy seas have thrust our industry into chaos, and it’s hard not to feel beholden to regulations or the waves of the big players in this space. But calmer waters are possible. Respecting co...

16 mins

Join Microsoft Advertising’s Head of Inclusive Marketing, MJ DePalma, and dentsu’s Chief Equity Officer, Christena J. Pyle, for an inspiring conversation about Marketing with Purpose, driving inclusive cultures within organizations, and wha...

Associate Partner - P&G

Inspiration from P&G executives and special guests on Widening the Screen in the stories we tell, the storytellers who tell them and how those stories are shared in the world.

12 mins

Today, there exists a narrow representation of beauty. What is beautiful and who gets to be beautiful or not. We can use creativity to widen the definition of what is beautiful. Stephanie Robertson, Vice President Olay with guests: Madonna...

13 mins

Marc Pritchard, P&G’s Chief Brand Officer, and Damon Jones, P&G’s Chief Communication, host a Black Creator Showcase to discuss widening the screen for Black Storytellers. They will be joined by three amazing creators: Ben Howard, Associa...

9 mins

Marc Pritchard, P&G’s Chief Brand Officer with special guests: Gary Barker, CEO and Founder, Promundo and Eve Rodsky, best-selling author of Fair Play. They will share P&G’s journey to show that caregiving and household work has no gender a...

Associate Partner - Universal Publishing Production Music

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With a catalogue of unrivalled quality crafted for broadcast and media, create emotional and memorable audio-visual experiences with Universal Publishing Production Music.

4 mins

Take a glimpse at the production of G-Shock’s “Lavaline” - the most spectacular slackline stunt the world has ever seen. To promote the new G-Shock watch, the production features an athlete seeking to set a new world record by crossing the ...

55 secs

FIFA Sound is the heartbeat of a vision to make football truly global through a belief that music is universal. This unique collaboration between FIFA and Universal Production Music was launched in 2021 to combine ‘the beautiful game’ with ...

9 mins

With the rise in popularity and increased usage of sound-activated devices such as Siri and Alexa, visual imagery is no longer enough to engage your brand fully; audio is just as important. A powerful Audio Identity with a memorable mnemoni...

Associate Partner - WARC

The Marketing Effectiveness Hub.

18 mins

There is a crisis in brand-building. Marketing budgets are under unprecedented pressure. The events of 2020 saw deep cuts to investment in marketing in general, and brand-building in particular. More than ever before, marketers have to achi...

1 hours

Join the team from WARC, the authority on marketing effectiveness, as they showcase the work that actually works.You'll discover six ground-breaking campaigns from around the world and hear why the judges selected them as the Grands Prix of...

20 mins

Today’s customer is increasingly aware of the data they have shared with a brand, and in turn expects a personalized experience. A smart approach to customer lifetime value (CLV) modelling can not only arm companies with tools to design cus...

Associate Partner - Whalar

What is the creator economy? Explore the world that influencers have built, and what their success means for you.
This docuseries from global influencer company Whalar empowers you to separate fact from fiction in the rapidly growing industry that is making a very real impact on the future of marketing, advertising, and culture.

8 mins

In the competition for attention, social platforms are winning. Experts weigh in on how we got here and what the market implications are for a society who is extremely online.

10 mins

It’s not all selfies on yacht parties. Meet the creators and the executives behind the scenes who bring viral influencer campaigns to life.

The Daily Agenda

25 mins

Every day, we have one talk to set the agenda for driving creativity at this time of need. Join the discussion by sending us your questions for the live Q&A.Today's talk is called "It's a Revolution, the Era of Intelligent Creative".As the ...

31 mins

Every day, we have one talk to set the agenda for driving creativity at this time of need. Join the discussion by sending us your questions for the live Q&A.Today's talk is called "History in the Making: End Malaria Now".Increasingly, the c...

26 mins

Every day, we have one talk to set the agenda for driving creativity at this time of need. Join the discussion by sending us your questions for the live Q&A.Today's talk is called "Making the Corporate World More Human".Grabbing a beer with...