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More Than Storytelling: How Creativity Can Drive Global Change

Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell -- now, more than ever -- can drive real change and action.

To demonstrate the outsized impact of creative storytelling to drive sustained change for a better world, Global Citizen recently partnered with Google to pose a challenge to world-class creative & performance media agencies: use video campaigns to mobilise individuals around the world to take action as Global Citizens.

  • Bethany Poole, Global Managing Director, Ads Marketing, Google
  • Sarah Acer, Global Head of Philanthropy and Partnerships, Global Citizen
  • Michael Sheldrick, Co-Founder / Chief Policy and Government Relations Officer, Global Citizen
  • Amina Mohammed, Deputy Secretary-General, United Nations