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How Gaming Found Increased Purpose In 2020

In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new phenomenon, gaming has been steadily on the rise for years.

How has the pandemic impacted entertainment consumption habits, including engagement with gaming? And what will be the impact of these changed behaviors and emotional connections long term? Discover what entertainment and gaming habits will look like in a post-pandemic world.

  • Jonathan Stringfield, VP Global Business Marketing, Measurement & Insights, Activision Blizzard - Media & Esports