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How Coca-Cola, McLaren, and Amazon Teamed up For a One-of-a-kind Campaign

From ancient Greece to 1920s Paris and the Harlem renaissance, artists and thinkers have produced some of their most creative work in collaboration with others. Brands, too, can produce powerful campaigns when they put their heads together and their customers first. In this session, Coca-Coca, McLaren, and Amazon explain how they came together to craft a one-of-a-kind campaign and delight their customers.

  • Zach Johnson, Director, Global Accounts and International Sales, Amazon Advertising
  • Lando Norris, McLaren Formula 1 Team Race Driver, McLaren
  • Claire Cronin, Executive Director, Marketing, McLaren
  • Matt Tarallo, Global Vice President of Amazon, The Coca-Cola Company
  • Brad Ross, Vice President, Global Sports and Entertainment Marketing and Partnerships, The Coca-Cola Company