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WPP Presents Purpose Can Change The World, But Only if it's Practical

Category: Associate Partner - WPP

Over the last year, we’ve seen how Covid-19 has impacted life in more ways than we ever could have imagined. It has also provoked much thought about the role that businesses and brands play within society and, as a result, the role of purpose in driving brand behaviour.

We’ve seen overwhelming evidence of the resilience of purpose-led brands and their ability to bounce back more quickly. But we’ve also learned that purpose, at its best, is practical.

As we transition into a new post-pandemic economy, and as brands begin to grasp how central their role is in people’s lives, we discuss the stories of three extraordinary brands who have put purpose at their heart to create distinct cultures and experiences.

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