Whalar Presents The Viral Spiral

In the competition for attention, social platforms are winning. Experts weigh in on how we got here and what the market implications are for a society who is extremely online.

Once you are logged in, you can rate this session

More From Associate Partner - Whalar

What is the creator economy? Explore the world that influencers have built, and what their success means for you.

.css-1wxg2n2.gbi-1362544501-acQmiN1wujRuS3tvHyzYH4:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/df9468f2e17f481a9fa23ab3f155a43d?quality=60&resize=550%2C0''); }

10 mins

It’s not all selfies on yacht parties. Meet the creators and the executives behind the scenes who bring viral influencer campaigns to life.

.css-1wxg2n2.gbi-640914054-peik5HKV9WkExLJ8hiwFxB:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/fb01cb4e99a3419595951bd8b5389c22?quality=60&resize=550%2C0''); }

8 mins

Authentic diversity, inclusion, and equity are imperatives today, and the opportunity for the nascent influencer industry to make a conscious change before it’s too late is an important one.

.css-1wxg2n2.gbi--1926315406-3TZLqhZL7jMPyED7KuQGck:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/605f1d2c941d4403a0ce409166be5286?quality=60&resize=550%2C0''); }

10 mins

How can you leverage the influencer industry to work for you? Is this the wave of the future or a flash in the pan? Here’s what you need to know.

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Watch Now

Schedule

Talent