WARC Presents Shoppable Media and Storytelling in Commerce

The video, hosted by Alex Brownsell WARC’s Senior Editor (Media), focuses on how content and commerce are converging to drive the creation of a new advertising opportunity: shoppable media. The video reveals the key trends driving this growth, shares examples of how brands are experimenting with shoppable formats globally, and predicts how the shoppable media trend may evolve in the coming years.

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