Lions Creativity Logo


VidMob Presents It's a Revolution, the Era of Intelligent Creative

Talent: Sinan Aral - MIT, Alex Collmer - VidMob

Category: Keynotes

As the industry adjusts to digital marketing with less audience data, there is a quiet revolution taking place, a movement away from traditional targeting towards digital advertising’s final frontier – Intelligent Creative.

Armed with a new kind of first party data, Creative Data, brands can measure creative effectiveness by understanding how every element that is seen and heard in ads resonates with audiences. The question is no longer, “are my ads working?”, it is “why are my ads working (or not working)”? Join MIT professor Sinan Aral and VidMob founder/CEO Alex Collmer as they reveal early findings of a ground-breaking study charting the performance of 2M ads, and discover the remarkable impact creative details can have on business outcomes.

Once you are logged in, you can rate this session

More From Keynotes

14 mins

In the near future, all industries will be redefined by an increasing number of materials that can be designed from a Bio-DX perspective which opens up the outstanding capabilities of organisms. New rules, social norms and cultures will be ...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.