Is it possible for someone to love a brand and forever? We are experiencing a dramatic evolution of how brands and customers interact. With automation and artificial intelligence reshaping everyday life, consumers expect more from the brand, but they are also willing to do more with the brand. Closing an immediate sale has become secondary to making your product or service an essential part of the consumer’s digital existence. Stan Rapp and Sebastian Jespersen explains how you can weave brands into the fabric of your customer’s day and create an “entangled relationship”. Explore how leading brands such as Amazon, Microsoft and others are applying this model and achieving a Share of Life® with their customers.