Lions Creativity Logo


Verizon Media Presents High Performance to Hyper Creativity: Sport’s Love Affair with Emerging Technology

Talent: Guru Gowrappan - Verizon Media, Laurent Rossi - Alpine, Fernando Alonso - Formula One, Guenever Goik - Yahoo RYOT Lab, Joshua Gold - Yahoo RYOT Lab, Scott Antaya - Canon

Category: Keynotes

Technology advancements have ushered in the next era of human connection. Today, advancements like extended reality and motion capture unlocked a whole new space for creative storytelling that truly connects people with the world around them. Nowhere is this more relevant than in sports where innovation is the key to better athlete performance and a more immersive fan experience.

Through a highly cinematic display, Verizon Media CEO Guru Gowrappan will explore the evolution of creative storytelling within Formula 1 and Rugby. Drawing on perspectives from two-time Formula 1 World Champion and Alpine F1 Driver, Fernando Alonso and other leaders in sports, we’ll showcase how tech is enabling athletes and fans alike to now hold the keys to their own experience.

Once you are logged in, you can rate this session

More From Keynotes

58 mins

The year-on-year success of each NDS, premiered at Cannes Lions every year is always inspiring and this year it will be hosted on Cannes Lions Live: the Cannes digital programme. Saatchi & Saatchi worldwide sent out a global call for entrie...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited