Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. Creativity is an economic multiplier. In fact, 67% of brand respondents believe its role now is “extremely valuable” to driving competitive advantage (LIONS State of Creativity Survey, 2021). A recent McKinsey survey also suggests that, outside China and India, most consumers plan to reduce their spending. This makes the role and value of creativity particularly crucial in a post-pandemic world.
Through a series of challenging statements, our speakers will explore:
- How changing consumer behaviours are forcing a shift in creative marketing
- How digital acceleration demands more creative approaches to consumer outreach
- What impact we can extract from our adaptation to COVID conditions
in partnership with