Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. The exciting promise of hyper-personalisation is here. The pandemic sped us into a digitised future – placing a premium on creating more personal and human experiences across moments, channels, and buying stages. But as we blend powerful storytelling with personalised communication, can it go too far?
Through a series of challenging statements, our speakers will explore:
- How to move from transactional to experiential experiences
- How omnichannel marketing presents new creative challenges and opportunities for personalisation
- What tools and methods can be used to adapt creatively to the customer journey
in partnership with