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The Daily Agenda - Burger King and Jones Knowles Ritchie

Talent: Lisa Smith - Jones Knowles Ritchie, Paloma Azulay - Burger King, Popeyes, and Tim Horton’s, Ellie Doty - Burger King

Category: The Daily Agenda

Every day, we have one talk to set the agenda for driving creativity at this time of need. Join the discussion by sending us your questions for the live Q&A.

Today's talk is called "How To Be Yourself (But Way Better)".

Truth is, we don’t know what we were thinking. The year was 1999. And over here at Burger King we thought “Hey, it’s a new millennium, we should celebrate it with a new logo!” Sometimes in life, you just have to give yourself a real honest look, and say it’s time for us to re-write, or in this case, re-design an old wrong. And what happened to Burger King’s branding in 1999, was, well, wrong. So we decided to fix the brand. We figured let’s go back to when we looked our best, and start from there. And when people take to Twitter asking “Doesn’t this kinda look like your old logo?” Let’s be proud when we say, hell yeah.

First aired: Monday 21st June

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