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The Daily Agenda - Anheuser-Busch and W+K

Talent: Marcel Marcondes - Anheuser-Busch, Neal Arthur - Wieden+Kennedy

Category: The Daily Agenda

Every day, we have one talk to set the agenda for driving creativity at this time of need. Join the discussion by sending us your questions for the live Q&A.

Today's talk is called "Making the Corporate World More Human".

Grabbing a beer with someone is never just about the beer, it's about being together. This simple truth was the inspiration for a campaign created by W+K and Anheuser-Busch that ended up being the first-ever Super Bowl commercial for the corporate brand. But what's more interesting is that it was the first time these partners created a new way of working together. A process built on trust, empathy and belief with a sole focus of making people the hero of the creative, not the brand. We want to talk about what we've learned through this process, how it revealed A-B's purpose and what we're doing to evolve it with our brands through the actions they are taking today.

First aired: Wednesday 23rd June

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