Every day, we have one talk to set the agenda for driving creativity at this time of need. Join the discussion by sending us your questions for the live Q&A.
Today's talk is called "Making the Corporate World More Human".
Grabbing a beer with someone is never just about the beer, it's about being together. This simple truth was the inspiration for a campaign created by W+K and Anheuser-Busch that ended up being the first-ever Super Bowl commercial for the corporate brand. But what's more interesting is that it was the first time these partners created a new way of working together. A process built on trust, empathy and belief with a sole focus of making people the hero of the creative, not the brand. We want to talk about what we've learned through this process, how it revealed A-B's purpose and what we're doing to evolve it with our brands through the actions they are taking today.