Lions Creativity Logo

Home

Reconciling Purpose and Profit

Talent: Frank Cooper III - BlackRock, Candace Lun Plotkin - McKinsey & Company, Denise Roberson - TBWA\Chiat\Day LA

Category: The Creative Crossover

Join us for an exciting new discussion series ‘Creative Crossover’ in partnership with McKinsey & Company. 77% of brand leaders believe that “authentic brand responsibility” is a business-critical or important topic in the next 12 months (LIONS State of Creativity Survey, 2021). A recent McKinsey survey across 45 countries has also shown that quality and purpose are the more important considerations for consumers when choosing new brands. However, as consumers demand more accountability from businesses, brand trust has become a key currency in the drive to capture market share.

Through a series of challenging statements, our speakers will explore:

- How to build purpose into the fabric of a company’s internal culture from leadership to employees

- How purpose drives profits and what it actually means to be a purpose-driven company

- How to bring stakeholders on board a purpose and accountability journey


Once you are logged in, you can rate this session

More From The Creative Crossover

in partnership with

Top leaders from opposite fields in the industry are pitted head to head to debate some of the hottest topics of creativity in 2021.

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.