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Publicis Media and Twitch Presents Reaching the Unreachable

Talent: Gerardo Zavala - Publicis Media, Stefan Li - The Sushi Dragon, Andrea Garabedian - Twitch

Category: Future Consumer

Only 10% of Gen Z say watching TV or movies is their favourite entertainment pastime, 82% skip ads and more than half use an ad blocking software. So how can brands reach Generation Z, an audience renowned for avoiding ads and being notoriously difficult to connect with?

Join Twitch and Publicis Media to see marketing myths about this elusive target group shattered. By lifting the lid on Gen Z’s behaviour on the popular streaming service and taking a closer look at what motivates them, this session will provide marketers with some real actions they can take to better connect with this vital future consumer.


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