PepsiCo Presents Consumerism Past, Present and Future: The Next Digital Normal

In 2020, COVID-19 brought the world to a halt. Yet, at the same time, it delivered five years of tech-centric revolution across industries and businesses, including PepsiCo. Necessity drives innovation, propelling consumers and companies towards major inflection points. In 2003, as SARS impacted China, retailers made giant leaps in e-commerce innovation and adoption, and we are seeing the same impact now. Ram Krishnan, PepsiCo’s Global Chief Customer Officer, explores how consumer expectations have changed and why businesses will need to continue taking risks to remain successful.

Once you are logged in, you can rate this session

More From Future Consumer

sponsored by

Explore shifting consumer focus, understand changing consumer behaviour in the new-normal and hear some of the top predictions around the Future Consumer.

.css-1wxg2n2.gbi-1492606923-g5PMxctUh8MA9SUvsbHvVL:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/b56a255cc9634f189c277162ffe0a288?quality=60&resize=550%2C0''); }

11 mins

It’s happening. After a long fourteen months of lockdowns, people are getting ready to go back out into the world. We ran exclusive research to find out what consumers need most at this moment in time. Spoiler alert: They're not bracing for...

.css-1wxg2n2.gbi-1754906-fBLSqoV2o5dD7HL2p1DREd:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/e7e83fa897354ca3b2f9ef82a436fbf1?quality=60&resize=550%2C0''); }

14 mins

Only 10% of Gen Z say watching TV or movies is their favourite entertainment pastime, 82% skip ads and more than half use an ad blocking software. So how can brands reach Generation Z, an audience renowned for avoiding ads and being notorio...

.css-1wxg2n2.gbi--1508115315-j6hw8pffGKGPbJXjhE81XD:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/d3b9e86656ae49008d9b52594a6f7aca?quality=60&resize=550%2C0''); }

24 mins

How will people's behaviours evolve and what will they expect from brands in the future? Future Consumer presents the key consumer sentiments and profiles that will disrupt industries in 2023, and what companies must do to win minds and mar...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Home

On Demand

Talent

Partners