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OMD & OCG Present The Why Behind The Buy: Global Insights on Consumer Behaviours

Talent: Hannah Emslie - Selfridges & Co., Shreya Kushari - OMD USA, Stephanie Thomas - Haygarth, Doug Milliken - The Clorox Company, Guy Marks - OMD EMEA, Sophie Daranyi - Omnicom Commerce Group, Eugene Lee - McDonald's, Jeannie Weaver - AT&T, Bronwyn Patten - PepsiCo

Category: Retail Revolution

How did consumer behaviours change in the year that changed the world? As consumers shift to eCommerce, what opportunities does this unearth for high street shopping and brand experience? What role will technology and AI play in this evolution of purchasing, and are these dynamic changes temporary, or just getting started?

As media and commerce collide, join OMD and OCG at the global launch of their consumer research, which offers a joint perspective on the future of commerce and how to reach shoppers in the right way, and at the right time. Joining them are leaders from global brands who will be sharing exclusive insights on how marketing plans have pivoted since the pandemic and with the acceleration of technology.


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