The future of identity is being rewritten today. Stormy seas have thrust our industry into chaos, and it’s hard not to feel beholden to regulations or the waves of the big players in this space. But calmer waters are possible. Respecting consumer privacy while also enabling business sovereignty and monetization. First-party data platforms. Permissioned and consented experiences. Experimenting and trusting authenticated signals. Bringing all hands on deck with integrated partnerships and technology solutions. Contributing to industry proposals. This is what will make the future of identity better, and it’s what will create the open, free, and trusted internet of the future.