Are your customers online or IRL? In the future, it won't matter.

We are at the precipice of the next formative technological shift and as marketers, we need to pay attention. The invention of the internet revolutionised the way we interact with and transfer information.

Today, AR is changing the way we interact with the world around us, while blockchain is redefining the way we own and transfer value. This level of digitisation of our world has created a metaverse that is growing exponentially, challenging traditional retail marketing concepts, and becoming the foundation for V-Commerce

How will marketing transform and embrace the metaverse? What does that mean for a CMOs strategy, engagement tactics and growth targets?

...Players, are you ready?