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MediaLink Presents How the Cookie Crumbles: Creative Ways to Shape Experiences in a Cookieless World

Talent: Brendan Gaul - IPG Mediabrands, Marinn Jackson - Verizon Media, Mark Zagorski - DoubleVerify, Nilla Ali - Buzzfeed, Reshma Karnik - MediaLink, Shenan Reed - L’Oreal

Category: Associate Partner - MediaLink

Immersive, addressable experiences are now table stakes when it comes to consumer expectations around everything from entertainment to retail. And data is what powers it all. How can we deliver the cutting-edge, personalized experiences people expect from 21st century brands, while respecting consumer and regulatory expectations around privacy?


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