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MediaLink Presents E-sports, E-commerce, E-everything: How "E" is Changing Entertainment Forever

Talent: Jason Horowitz - Mattel , Andrea Sengara - Campari, Sarah Iooss - Twitch, Peter Naylor - Snap, Melanie Washington - MediaLink

Category: Associate Partner - MediaLink

The past year had a massive impact on the way people live, work and interact, but very few industries have been impacted as profoundly as entertainment. New platforms and shifting consumer behaviors have dramatically altered the landscape, requiring innovation and fresh thinking from every player in the ecosystem. Hear how marketers who acknowledge the changing dynamics that occur before content reaches a screen achieve success with high-impact creative, messaging and integration approaches.


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