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MediaLink Presents E-sports, E-commerce, E-everything: How "E" is Changing Entertainment Forever

Talent: Jason Horowitz - Mattel , Andrea Sengara - Campari, Melanie Washington - MediaLink, Peter Naylor - Snap, Sarah Iooss - Twitch

Category: Associate Partner - MediaLink

The past year had a massive impact on the way people live, work and interact, but very few industries have been impacted as profoundly as entertainment. New platforms and shifting consumer behaviors have dramatically altered the landscape, requiring innovation and fresh thinking from every player in the ecosystem. Hear how marketers who acknowledge the changing dynamics that occur before content reaches a screen achieve success with high-impact creative, messaging and integration approaches.

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A series of provocative, inspiring and action-oriented conversations featuring leading brands, agencies, media companies and technologists.

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