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McKinsey & Company Present The Growth Triple Play: Creativity, Analytics & Purpose

Talent: Jane Wakely - Mars, Incorporated, Ann Mukherjee - Pernod Ricard, North America, Biljana Cvetanovski - McKinsey & Company , Brian Gregg - McKinsey & Company, Jesko Perrey - McKinsey & Company, Brian Solis - Salesforce

Category: Keynotes

The world has changed more in the past 100 days than it has in the last 10 years. Radically reduced resources, scenarios never before modeled, safety and social equity on top of the agenda – and CMOs are asking: “What does the future look like?”

One thing’s clear: CMOs and marketing leaders have a unique opportunity to lead and shape their corporate growth agenda by unifying creativity, analytics, and purpose – growth’s triple play. New McKinsey & Company research shows that by unifying these three capabilities, top growers are achieving outsized growth and shareholder value, while inspiring customer loyalty. Join us as we embark on this “anything but normal” journey in creating sustainable growth with extraordinary impact.


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