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Mastercard Presents The Fifth Paradigm: The Intersection of Purpose and Creativity In Marketing

Talent: Raja Rajamannar - Mastercard

Category: Keynotes

A tsunami of new technologies is fast approaching, profoundly impacting consumers and businesses. And consequently, marketing. Coupled with tectonic shifts in culture and a deluge of data – we have the makings of an unprecedented level of disruption of marketing. Quantum Marketing is the total reinvention of marketing. It is the new framework and approach that will challenge current thinking and guide the industry towards mastering marketing’s Fifth Paradigm. In this session, Raja Rajamannar will explore how brands can master the new mindset by marrying passion with purpose and creativity to meet the changing expectations of tomorrow’s consumers. Raja will discuss several use cases that highlight the power of brand connection, commitment and authenticity.


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