Lions Creativity Logo

Home

Known Presents Inspiration 4: Branding the First All-civilian Mission To Space

Talent: Ross Martin - Known, Bryce Dallas Howard - Nine Muses Entertainment , Jared Isaacman - Shift4, Jeffrey Kluger - TIME

Category: Keynotes

As brand storytellers, it’s not every day you get to be a part of history. But when modern marketing company, Known, got the call from entrepreneur and self-made billionaire Jared Isaacman to launch his newly acquired company he also asked them to launch something even bigger, the first all-civilian mission to space. What started with a Super Bowl commercial has become an exploration of marrying a dream, brand support, and a creative vision through a feature-length documentary, to raise money for St. Jude Children’s Hospital. Join actress/director, Bryce Dallas Howard, Shift4 CEO, Jared Isaacman, and Known President/CXO, Ross Martin to explore how a historic moment can inspire the ad industry to keep innovation alive through marketing, storytelling and creativity.


Once you are logged in, you can rate this session

More From Keynotes

58 mins

The year-on-year success of each NDS, premiered at Cannes Lions every year is always inspiring and this year it will be hosted on Cannes Lions Live: the Cannes digital programme. Saatchi & Saatchi worldwide sent out a global call for entrie...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited