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Kantar Presents Kantar BrandZ Global Premiere: Plotting a Path to Growth

Talent: Nathalie Burdet - Kantar, Chris Tung - Alibaba Group

Category: Keynotes

Kantar BrandZ is the world’s preeminent brand valuation ranking. Each year Kantar BrandZ ranks the brands that make the largest $ contribution to the total value of their parent company. The brands that appear in the ranking are the most valuable brands in the world.

Kantar CMO Nathalie Burdet will premiere the 2021 Kantar BrandZ Most Valuable Global Brands.

For 2021 brand strength has an even bigger significance. Marketing is one of the biggest accelerants of economic recovery and growth. Together with Chris Tung, CMO of Alibaba Group, she will discuss the key differences CMOs and their advertising teams can make in plotting the path back to growth, and explore Alibaba's brand success in China and internationally.


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