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iQIYI Presents Redefining Storytelling in Entertainment MarTech

Talent: Leon Chen - iQIYI

Category: Keynotes

The entertainment for “watching-only” is out of date, it’s not working with the Gen Z audience anymore. As digital natives, Gen Z is naturally receptive to the application of technology and interactive experience. Their behavioral preferences are leading the way of social entertainment on the Internet and are also influencing entertainment consumption. All statistics show that Gen Z has become the majority of consumers. Whether you are a creative person, marketing person, or a decision maker, we all have to admit that they are the ones that you and your company want to capture. For iQIYI, we believe that “immersive experiences”, “true-interactivity”, “deeper emotional connection” and “co-creation content” will be four key points to making friends with Gen Z.


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