Lions Creativity Logo


Hudson MX Presents For a Creative Industry, Why Do We Spend so Little Time Creating?

Talent: Shiva Vannavada - dentsu Global Solutions & Americas, JT Batson - Hudson MX, Bethany Mach - TrueCar

Category: Keynotes

One of the great draws of working in advertising has always been constant innovation and change. But over the last 20 years, the same innovation and change that brought more media types, more data sources, more technology and more platforms has also resulted in more work—often at the expense of creativity. Complexity from media fragmentation. Roadblocks from legacy ways of working that impede speed and fluidity within modern context. As an industry built on creativity at its core, how can we return our focus to innovation without the practical parts of it dragging us? Hear how we can get back to the business of creating by removing these barriers to innovation.

Once you are logged in, you can rate this session

More From Keynotes

14 mins

In the near future, all industries will be redefined by an increasing number of materials that can be designed from a Bio-DX perspective which opens up the outstanding capabilities of organisms. New rules, social norms and cultures will be ...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.