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Goodby Silverstein & Partners Present Innovate or Die

Talent: Margaret Johnson - Goodby Silverstein & Partners, Rachel Ferdinando - Frito-Lay, North America

Category: Keynotes

Frito-Lay and Goodby Silverstein & Partners have endured a decade-plus relationship, a rarity in today’s business environment. Throughout that time they’ve achieved a number of firsts. From being the first to put consumer generated ads on the Super Bowl to a museum dedicated to Cheetos to this year’s big game ad debuting the first TV ad you could “snap” for free product via SnapChat. Learn from Frito-Lay’s CMO and GS&P’s CCO on how they achieve the never-been-done-before year-after-year.

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