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Global Citizen Presents More than Storytelling: How Creativity Can Drive Global Change

Talent: Bethany Poole - Google, Sarah Acer - Global Citizen, Michael Sheldrick - Global Citizen, Amina Mohammed - United Nations

Category: Keynotes

Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell -- now, more than ever -- can drive real change and action.

To demonstrate the outsized impact of creative storytelling to drive sustained change for a better world, Global Citizen recently partnered with Google to pose a challenge to world-class creative & performance media agencies: use video campaigns to mobilise individuals around the world to take action as Global Citizens.


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