With the rise in popularity and increased usage of sound-activated devices such as Siri and Alexa, visual imagery is no longer enough to engage your brand fully; audio is just as important. A powerful Audio Identity with a memorable mnemonic (such as McDonalds, Farmers Insurance and Intel to name a few) can have a tremendous impact on a brand’s perception, messaging and recall. Hear from the experts as they discuss the value of Audio ID, the process of creating an Audio Identity, and how Audio IDs have evolved over the years.