Accenture Interactive and OTB have come together to create HypeRoom, the new all-digital, all-virtual showroom which collects some of the most influential fashion brands in the world. The Covid-19 travel ban became an opportunity to disrupt the system and the experience of B2B fashion. Buyers from all over the world can save time and environmental impact. In fact, for the first time in decades no one needs to travel all the way to Milan but simply log into HypeRoom and experience the world and collections of Diesel, Marni, Margiela, Dsquared and Cavalli and of course, order it right there. Is this the future of B2b fashion? The hype is real.