Lions Creativity Logo


Christie's and Neda Whitney Presents NFTs, Now and Next

Talent: Neda Whitney - Christie's

Category: Keynotes

The Christie's sale of Beeple's "Everydays---The First 5000 Days" was a watershed moment in history, fetching $69.3M and a huge spotlight for the NFT space. Since then, everyone from Taco Bell to Kate Moss has rushed into the space, looking to capitalize on the digital gold rush. But when the dust settles, what does the normalization of NFTs mean for creators, curators and creatives? What opportunities do NFTs hold in the entertainment, art, luxury and fashion industries? Will this generation's digital artists be recognized as the creators of future great masterpieces? Or will the NFT bubble burst once the marketing hype fades?

Once you are logged in, you can rate this session

More From Keynotes

58 mins

The year-on-year success of each NDS, premiered at Cannes Lions every year is always inspiring and this year it will be hosted on Cannes Lions Live: the Cannes digital programme. Saatchi & Saatchi worldwide sent out a global call for entrie...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited