The Christie's sale of Beeple's "Everydays---The First 5000 Days" was a watershed moment in history, fetching $69.3M and a huge spotlight for the NFT space. Since then, everyone from Taco Bell to Kate Moss has rushed into the space, looking to capitalize on the digital gold rush. But when the dust settles, what does the normalization of NFTs mean for creators, curators and creatives? What opportunities do NFTs hold in the entertainment, art, luxury and fashion industries? Will this generation's digital artists be recognized as the creators of future great masterpieces? Or will the NFT bubble burst once the marketing hype fades?