Lions Creativity Logo

Home

Burger King and Jones Knowles Ritchie Presents How To Be Yourself (but Way Better)

Talent: Lisa Smith - Jones Knowles Ritchie, Paloma Azulay - Burger King, Popeyes, and Tim Horton’s, Ellie Doty - Burger King, Sara Hyman - Jones Knowles Ritchie

Category: Keynotes

Truth is, we don’t know what we were thinking. The year was 1999. And over here at Burger King we thought “Hey, it’s a new millennium, we should celebrate it with a new logo!” Sometimes in life, you just have to give yourself a real honest look, and say it’s time for us to re-write, or in this case, re-design an old wrong. And what happened to Burger King’s branding in 1999, was, well, wrong. So we decided to fix the brand. We figured let’s go back to when we looked our best, and start from there. And when people take to Twitter asking “Doesn’t this kinda look like your old logo?” Let’s be proud when we say, hell yeah.


Once you are logged in, you can rate this session

More From Keynotes

58 mins

The year-on-year success of each NDS, premiered at Cannes Lions every year is always inspiring and this year it will be hosted on Cannes Lions Live: the Cannes digital programme. Saatchi & Saatchi worldwide sent out a global call for entrie...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited