Category: Associate Partner - Amazon
In emerging economies, brands are finding exciting opportunities to engage and connect with new audiences. But how do brands find their footing and stand out in these competitive and unique economies? In this session, marketing leaders from L’Oreal in Mexico and Colgate Palmolive in India share their strategies for connecting with new customers effectively and authentically. They may be household names elsewhere, but to build their brand in these fast-growing regions, they’ve had to abandon traditional ways of thinking and flex their creative muscles.