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Amazon Presents How Coca-Cola, McLaren, and Amazon Teamed up For a One-of-a-kind Campaign

Talent: Zach Johnson - Amazon Advertising, Claire Cronin - McLaren, Lando Norris - McLaren, Brad Ross - The Coca-Cola Company, Matt Tarallo - The Coca-Cola Company

Category: Retail Revolution

From ancient Greece to 1920s Paris and the Harlem renaissance, artists and thinkers have produced some of their most creative work in collaboration with others. Brands, too, can produce powerful campaigns when they put their heads together and their customers first. In this session, Coca-Coca, McLaren, and Amazon explain how they came together to craft a one-of-a-kind campaign and delight their customers.


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