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alan. agency Presents The Expert Guide to Data Storytelling

Talent: Benedict Buckland - alan. agency

Category: The Expert Guide to...

The pandemic has changed our relationship with data. Hope or despair has been determined by the curve of a graph, heat spots on a map and a rate called ‘R’. Data has become the common vernacular. But, what does data really show us? And, more importantly, how do we use data to tell the stories that matter?

In this expert guide to, discover how data storytelling is reshaping the way we consume information and learn how you can create infographics that truly tell your brand’s story.

The session will explore how to thread a captivating narrative, curate data to give meaning, deliver a multi-layered information experience, design information for both clarity and intrigue, build trust with data integrity.


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