Activision Blizzard Media Presents The Cannes Classic, an Esports Tournament For Brands and Agencies

Category: Associate Partner - Activision Blizzard Media

The Cannes Classic, an esports tournament played by brands and agencies - Complete Tournament Highlights

Cannes Lions’ first esports tournament, #TheCannesClassic presented by Activision Blizzard Media, saw an epic few days of matches! One victor emerged as The Cannes Classic Champions. Catch all the action from the tournament here.

Once you are logged in, you can rate this session

More From Associate Partner - Activision Blizzard Media

Discover gaming’s power as the future of entertainment and how to best utilise it for your brand.

.css-1wxg2n2.gbi--691350371-rJ8fLuWwnvxanqfKT8eJT1:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/c19551b502e04fd0945ca40cee6e569d?quality=60&resize=550%2C0''); }

5 mins

At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match 3 games. For brands and marketers wanting to activate in the gaming spac...

.css-1wxg2n2.gbi--58166387-k7d8M9eoqVUaHn3Sry9Kmc:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/edcf797e71794e8a83e5279a4e4dce50?quality=60&resize=550%2C0''); }

10 mins

In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new p...

.css-1wxg2n2.gbi--331543487-VLhrSBYhaQ1dfamz9Hcqs:before { opacity: 1; background-image: url(''https://ascentialcdn.filespin.io/api/v1/conversion/0ba815d230a24652adf1fec8efb69095?quality=60&resize=550%2C0''); }

4 mins

More people are engaging with gaming than ever before, but it’s far from just head-set wearing teenagers who are playing and watching. Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love vide...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Home

On Demand

Talent

Partners