Gaming has never been bigger, with gamers now making up one-third of the global population. Yet the gaming audience remains misunderstood. The stereotype of a gamer as a head-set wearing young male doesn’t paint the full picture of this diverse and wide-reaching audience. Like any other audience group, gamers are made up of different subgroups and personas, each with their own distinct motivations, motivations and emotional needs. Get to know the six different gamer audience personas that make up today’s gaming audience to better understand how to engage with and capture the attention of this unique audience group.