Lions Creativity Logo


Activision Blizzard Media Presents Gamer Moms and Dads Are Changing the Game

Category: Associate Partner - Activision Blizzard Media

More people are engaging with gaming than ever before, but it’s far from just head-set wearing teenagers who are playing and watching. Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love video games and esports. Whether gaming provides them with a moment to themselves, or is a shared experience they enjoy playing and watching with their family, gamer moms and dads show high engagement with gaming across all types of gaming platforms.

With strong purchasing power and household decision-making, gamer moms and dads represent a highly valuable audience for brands. Learn more about how gamer parents, many of whom grew up gaming, are changing the game when it comes to gaming.

Once you are logged in, you can rate this session

More From Associate Partner - Activision Blizzard Media

Discover gaming’s power as the future of entertainment and how to best utilise it for your brand.

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.