Lions Creativity Logo

Home

Activision Blizzard Media Presents Fan-First: Why The Most Important Characters in Gaming Are The Players

Category: Associate Partner - Activision Blizzard Media

At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match 3 games. For brands and marketers wanting to activate in the gaming space, the first step is understanding the audience - what motivates them, what engages them and their emotional need states.

Discover how better understanding a fan-first mindset is the key to effective and authentic engagement with gamers, including the fast-growing mobile and esports spaces, and how brands can utilize an ‘easy mode’ mindset to show up in gaming.


Once you are logged in, you can rate this session

More From Associate Partner - Activision Blizzard Media

Discover gaming’s power as the future of entertainment and how to best utilise it for your brand.

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.

Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited