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Accenture Interactive Presents Life Reimagined: How Our Motivations Are Evolving

Category: Associate Partner - Accenture Interactive

Price and quality have long been – and remain – the leading motivations in customers’ choice, but we’re seeing a new set of purchase motivators gaining ground. People desire to feel better and have confidence in what and how they buy. As a result, health, service, convenience, origin, and trust are rising in importance for which brands and companies people support.

For the full report on how people have reimagined their lives and what this means for brands visit Accenture.com/ConsumerLifeReimagined


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More From Associate Partner - Accenture Interactive

Customer expectations have shifted dramatically over the past 18 months. Accenture spoke to 25,000 people around the world to understand the impact. Watch the videos for an exclusive look at some of the stories.

4 mins

Separated from our loved ones. A life lived through digital technology. The loss of free movement. Our new research, Life Reimagined: Mapping the motivations that matter for today’s consumers, has uncovered that over 50% of customers say th...

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