After eighteen months of changed experiences, people’s expectations have expanded and will continue to do so. From the deeply personal to the very practical, meeting these new desires is not a check-in-the-box activity. Our new research found that 66% of those who have reimagined their lives now expect brands to take more responsibility in motivating them to live by their values and make them feel more relevant in the world.
For the full report on how people have reimagined their lives and what this means for brands visit Accenture.com/ConsumerLifeReimagined