Lions Creativity Logo

Home

Accenture Interactive Presents Experience Matters: What Will We Reimagine Next?

Talent: Brian Whipple - Accenture Interactive, Jennifer Hyman - Rent the Runway, Sergio Rial - Santander Brasil

Category: Keynotes

Remember your first Uber ride or your first Airbnb stay? You probably don’t because these experiences fit seamlessly into your life. But they undoubtedly left you wanting more.

The notion of seamless experiences isn’t new, but it has been accelerated by the COVID-19 pandemic. The expectations people have from brands has fundamentally changed - it’s opened up a whole new generation of experiences, habits, rituals and unmet needs. Brands that are willing to reimagine experiences have an opportunity to shift the paradigm and maybe even the world.

Accenture Interactive’s CEO Brian Whipple will explore how certain human experiences have been left untouched and speak with top leaders who have reimagined their business through the lens of experience.


Once you are logged in, you can rate this session

More From Keynotes

14 mins

In the near future, all industries will be redefined by an increasing number of materials that can be designed from a Bio-DX perspective which opens up the outstanding capabilities of organisms. New rules, social norms and cultures will be ...

You need to buy a pass or become a Member to view that.

It only takes a moment and grants you total access to all of Cannes Lions Live.