Remember your first Uber ride or your first Airbnb stay? You probably don’t because these experiences fit seamlessly into your life. But they undoubtedly left you wanting more.
The notion of seamless experiences isn’t new, but it has been accelerated by the COVID-19 pandemic. The expectations people have from brands has fundamentally changed - it’s opened up a whole new generation of experiences, habits, rituals and unmet needs. Brands that are willing to reimagine experiences have an opportunity to shift the paradigm and maybe even the world.
Accenture Interactive’s CEO Brian Whipple will explore how certain human experiences have been left untouched and speak with top leaders who have reimagined their business through the lens of experience.