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Chipotle was one of the first brands to launch a presence on TikTok. In a little over a year, the brand has launched 5 campaigns that have led to more than 1M followers and billions of impressions. The emerging GenZ platform has helped drive two top digital sales days and connected the brand to its GenZ target audience. In this session Tressie Lieberman (Vice President at Chipotle) and Blake Cadwell (General Manager at Day One Agency) share how the brand has broken through on TikTok and some lessons they've learned through the process.