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behind the scenes mcann health

McCann Health came out top on the Global Creativity Report as the Healthcare Network of the Year in 2019. Their Shanghai branch were crucial to their success after taking home a Grand Prix in the Pharma Lions for a smartphone-enabled diagnostic application. ‘Breath of Life’, for GSK, sought to raise awareness and diagnoses of COPD in China. The creative team and client behind this iconic piece of work decontruct how it came to be, the highs and lows and how it has informed their work moving forwards.